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Bosch Security and Safety Systems I Australia & NZ
Video systems

Video distribution strategy & launch of the Bosch Video Partner program.

Four video-centric distributors, no direct accounts. Video analytics focus and launch of the BVP program

VS Distribution and BVP program

Four video-centric distributors, no direct accounts

Four video-centric distributors, no direct accounts

From 1st July 2019, Bosch Security will run a 100% distribution model for video systems in Australia.
Bosch have fine-tuned their go-to-market strategies since restructuring in 2017, with the company having sought and entered into partnerships with four video centric distributors who can support Bosch’s annual double-digit growth. Anixter, Central Security Distribution and Controlware Communications Systems were appointed as national distributors, with Source Security continuing in Western Australia.

“We are now in a position where we have arguably the best video distribution network in Australia. Our distributors are highly skilled, have a truly national reach, and they understand the unique strengths of Bosch video products,” states Chris Dellenty, General Manager at Bosch Security Systems.

While logistics have been centralised from several state locations to the high-tech Robert Bosch Logistics Centre in Melbourne over this period, Bosch Security still stands out in the industry by keeping very healthy levels of video product inventory in the country.

“With stock in our own logistics centre, and stock on distributors’ shelves across the country, we are well placed to supply products when they are needed,” says Dellenty.

Video analytics focus

Bosch Security Systems have concentrated on illustrating the power of their Intelligent Video Analytics. With the motto of “Video as a Sensor” the company’s video camera products come supplied with Essential Video Analytics for indoor use or Intelligent Video Analytics for outdoor use. The license-free analytics are included in the price of the camera and provide an extensive set of pre-configured analytics rules. Additionally, script-based rules can be used for customised, more extensive analytic applications. Another extension to this is Bosch’s Camera Trainer, which enables the camera to “adjust and learn” objects and patterns for use in analytic scenarios. And to push the envelope even further, Bosch is now introducing a range of Metadata Decoder SDK’s for developers interested in visualising the metadata generated by a Bosch camera for use in statistical dashboards or reporting.

Dellenty is excited about the future of video and analytics. He says “Bosch cameras can do much more than just provide a great video image at an impressive bit rate. They can make decisions and provide insightful information. We are entering the age of machine learning and application specific dashboards. This is very powerful and exciting.”

Video analytics focus

Launch of the BVP program

Launch of the BVP program

To top it all off, the latest piece of news from Bosch is the new Bosch Video Partner loyalty program which has just been launched in conjunction with their video distributors. The program is designed to uphold Robert Bosch’s values of quality, customer service and business excellence with attractive rewards and benefits on offer for integrators purchasing through Anixter, CSD, Controlware and Source Security.

“We are very excited about the launch of the Bosch Video Program. We will work with our distributors to provide integrators access to our project support scheme, Bosch experience centre, customised sales & technical training, lead forwarding and much more,” states Dellenty.

Contact one of these distributors for a BVP program application form.

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Press contact and Media Service

  • Spokesperson Carola Hehle

    Carola Hehle

    Spokesperson Bosch Building Technologies
    • Tel +49(89)62902794
  • Spokesperson Florian Lauw

    Florian Lauw

    Spokesperson Bosch Building Technologies
    • Tel +49(89)62901647